Sales Conversations
Discovery calls that surface real objections instead of collecting polite 'we'll think about it.'
Why it matters
Founders often confuse a friendly call with a productive one. A good sales conversation ends with a clear next step or a clear no — both are wins; a 'maybe' isn't.
Discovery, qualification, and handling the top 3 objections in your market.
Never — until you can teach it, you can't hire it.
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