Offer Design
The shape of what you sell — tiers, guarantees, and bonuses that make 'yes' the easy answer.
Why it matters
Most founders sell a product. Winners sell an offer: the product plus the terms, proof, and risk-reversal around it. A stronger offer usually beats a better product.
How to stack value, remove risk, and pick 2–3 tiers that self-segment buyers.
Copywriting the final landing page — after you've closed 10 deals live.
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