Library / Concept
Audience Research
Talking to real people so you stop guessing what to build and how to sell it.
Why it matters
Every wrong feature, wrong headline, and wrong channel traces back to a founder who skipped this step. Twenty honest conversations beat six months of assumptions.
Learn time
5 – 10 hours to get competent
Typical cost
$0 – $50 per interview if you incentivize.
Level
Beginner-friendly
Learn yourself
How to run a jobs-to-be-done style interview without leading the witness.
Outsource
Recruiting participants once you know exactly who to talk to.
Learning Guide · Audience Research
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