Customer Acquisition
The science of getting strangers to become paying customers — without setting money on fire.
Why it matters
Most videos focus on the product because it's the fun part. But a product with no distribution is a hobby. Your business only survives if the cost to acquire a customer is less than what they'll pay you over time. Everyone underestimates this.
Positioning, messaging, and who your customer actually is. Nobody can outsource knowing your customer for you.
Ad account setup, cold-email infrastructure, and paid landing-page design once you've validated the offer.
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