Library / Concept
Unit Economics
The math that decides whether your business is a business.
Why it matters
If you can't say what one customer costs you and what they pay you, you're guessing. Unit economics separates real businesses from expensive hobbies.
Learn time
8 – 15 hours
Typical cost
$0. A spreadsheet is enough.
Level
Beginner-friendly
Learn yourself
The core formulas: CAC, LTV, gross margin, payback period.
Outsource
A bookkeeper can build the spreadsheet — but you must understand it.
Learning Guide · Unit Economics
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