Positioning
Who it's for, what it replaces, and why anyone should care.
Why it matters
If people can't tell in one sentence who your product is for and what it beats, they scroll past. Weak positioning shows up later as expensive ads, low conversion, and constant discounting.
The core statement: for [who], who [pain], we are the [category] that [gain] unlike [alternative].
A strategist can pressure-test it once you have real customer language.
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