Retention Basics
Keeping the customers you already earned — the cheapest growth there is.
Why it matters
Acquisition gets the applause. Retention pays the bills. A small drop in monthly churn compounds into a much bigger business over 24 months than any ad campaign will.
How to measure churn, run cancellation interviews, and design an onboarding that gets people to first value fast.
Customer success ops once you've defined what 'success' means for a user.
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